The Whitgift Foundation is a charity based in Croydon providing education for the young and care for the elderly, and was founded in 1596 by the Archbishop of Canterbury, John Whitgift. I was asked to perform a comprehensive rebranding exercise, part of which was the creation of a flexible set of logos to cover the various elements under the foundation’s control: three independent schools, two care homes, a bursary appeal and the Carers’ Information Service.