The Biomaterials Europe conference was co-located with the Medevice Design and Manufacturing exhibition in Barcelona, Spain. Both were new events, addressing the needs of European medical device manufacturers involved in creating devices for implantable applications, drug delivery systems, bionanotechnology and tissue engineering. I was asked by Canon Communications (who were bought out by UBM to form UBM Canon during the project) to create a brand that would encompass both parts of the conference, including logotypes for the two events. I also designed and produced various promotional items, including posters and press advertisements, together with a simple style guide to ensure that all elements of the brand were applied consistently.