Once Upon A Bookshop was set up by former primary school teacher Keely Horn, and helps schools obtain new books from award-winning publisher Usborne – all without having to spend a penny of their budget.
Keely had successfully run her business for almost eight years without having any real branding, but had reached the point where she wanted to improve the way she communicated visually with her customers.
I created a new logo and simple brand, based around the themes of fairytales and children’s books, and produced a simple guide to using colours and type to present a consistent message in her social media.
